Understanding technology.
Building what comes next.
Ideas, analysis and practical solutions at the intersection of technology, design, business and law.
One studio, full lifecycle.
Ideas made tangible.
Independent software builds from the studio: products shipped to learn, prove, and put into the world.
Ideas worth thinking about.
An independent publication exploring technology, law, business, AI and product development, published on Substack.
I Built a Product. Here's How I Measured Its Success.
A practical guide to tracking the right metrics, understanding user behaviour and making better product decisions, using A11xyz as a case study.
Read on Substack (opens in a new tab)
Coming soon.
Digital products, templates and tools from MAED, for teams who need clearer accessibility, sharper product decisions and faster ways to ship.
This space will hold kits, templates and software when they are ready to buy.
View productsMaeve Willie-Pepple
NHS
LLOYDS
SCOTTISH POWER
M&S
MAED is an independent technology studio founded by Maeve, a multidisciplinary designer and builder with 7+ years of experience creating digital products across regulated industries.
With a background spanning product design, technology and law, I bring a systems-level perspective to complex problems: connecting the dots between how technology works, the businesses behind it and the people it affects.
MAED brings that thinking into practice: exploring ideas, questioning how things work and building better digital experiences.